Lessons In Firearms Education

Training improves marksmanship skills, which are essential for hunting, self-defense, and competitive shooting.

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TRAINING

FIREARMS

Lessons In Firearms Education

Training improves marksmanship skills, which are essential for hunting, self-defense, and competitive shooting.

Shop now

TRAINING

FIREARMS

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About this gunshop

Founded in 2020 by Mitch Lorentz, passionate about creating better protectors, LIFE started out teaching concealed carry to make our community a safer place be. Through dedication, commitment, and the support of our customers and communities, we’ve grown into a premier one stop shop for all your firearms needs, known for excellent knowledgeable staff committed to service and an extensive selection of firearms and accessories.

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WHAT OUR CUSTOMER SAY

Our Latest post

The Importance of Training

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Minnesota Concealed Carry Process: 

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Why Should You Buy a Vudoo Gun Works Priest Double-Stack 1911?

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All Blog

TRAINING CLASSES

Train with a Proven Expert—Because Your Skills Matter

When it comes to firearms training, you want an instructor who has been there, done that, and continues to push the limits. Our lead instructor is more than just qualified—he's battle-tested, competition-proven, and dedicated to helping you become the best shooter you can be.

 🔥 Air Force Veteran – Bringing real-world experience and discipline to your training.
🔥 Certified & Recognized – NRA Certified Pistol Instructor, NRA Range Safety Officer, USPSA Certified Range Officer, and Rangemaster Top Gun Award Recipient. 
🔥 Elite-Level Training – Continually sharpening skills with the best in the industry, including:     

✅ Warrior Poet Society – Tactical mindset and real-world application     
✅ Tactical Response – High-stress, real-world defensive shooting     
✅ Force on Force – Pressure-tested scenario-based training     
✅ Modern Samurai Project – Mastering the red dot and fast, accurate shooting     
✅ Tim Herron & Ben Stoeger – Practical shooting mastery from world-class competitors
 
🎯 Competitive Shooter & Match Director – Actively competing in PCSL and USPSA, and helping run matches in Holmen, WI, and Winona, MN.

 Why Does This Matter for You? Because learning from an instructor who trains at the highest level means YOU get the best training possible.

Whether you're a new shooter building confidence or a seasoned gun owner looking to refine your skills, this is the place to train. No fluff. No outdated tactics. Just real-world, competition-proven, and battle-tested skills to make you a more confident and capable shooter.

 💪 Ready to train with the best? Book your class today!

Click here to view all our courses ⬅️

Minnesota Concealed Carry

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Intro to Competitive Shooting

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REWARDS
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